In this subsection Customer Insights, you will find the data in graphical and textual mode. Through tables and pie-charts, you can analyze the trends of your reservations and the information about your guests.

Please note that the data only concern reservations with status Confirmed or Option.

↳ Useful Link: ZaK > Report > Statistics


These charts allow you to get non-revenue information about your reservations. The statistics filter allows you to select the reservations you want to analyze.

☞ Docs: ZaK - Statistics: filters and totals



The pie-chart represents the geographical origin of your customers, for example in the image above we can see that most customers are coming from Italy.

Through the selectors below (that you can enable or disable), you can also display other data, both in the chart and in the table. All data are grouped for country:

  • Number of guests: number of guests who stayed in your property
  • Customer presence: number of overnight stays at your property, i.e. how many nights the guests stayed
  • Room revenue: total cost of rooms sold on that day (including VAT and OTA commissions. Excluding extras, meals, city tax) *
  • Revenue per presence: average room revenue per presence, i.e. per overnight stay
  • Average length of stay: average number of overnight stays per person
  • Gender (M/F/U): subdivision of guests by gender (Male/Female/Other)
  • Cancellations: number of cancellations per country


* NOTE: If you applied a global discount to some reservations, you will still see the amount without the discount in the 'Room Revenue' value. If instead you applied a specific discount to one or more rooms, then this will also be reflected in 'Room Revenue'. This is because the global discount applies to the whole reservation, not just the rooms.


Finally, in addition to the Customer Insights there are further subsections that allow you to view data according to different criteria:

- Revenue Stats
- Extended Stats
- Reservation Stats
- Meal Stats


☞ Docs: ZaK - Revenue Statistics

☞ Docs: ZaK - Extended Statistics

☞ Docs: ZaK - Reservation Statistics

☞ Docs: ZaK - Meal Statistics