WooDoo - Metasearch: Google

What is it?

Google's hotel search engine allows you to show your property's profile on different Google media.

Google in fact doesn't have its booking engine system but offers various solutions for the different OTA agencies from which you can enter an online reservation. Also your WooDoo Online Reception can appear among these solutions (indicated as "Official website").

By signing up for Google Hotel Ads, you can then show your hotel's availability and rates on Google Search, Google Maps, etc. so that they are available when users search for hotels in your area.

To launch your Google Hotel Ads campaign, you can do it directly with Google or through a Google authorized partner provider. This provider will provide Google with the rates and availability of your hotel and will manage the campaign on your behalf. Of course this is the easiest choice and it's also recommended by Google.

WuBook is a Google authorized partner and allows the Google campaign's activation from your WooDoo control panel, at Metasearch section.

Costs and Business models

The cost depends on which of the two business models you choose:

  • Pay Per Stay: for each reservation there is a 12% commission on the TOTAL of each reservation coming from Google. The 10% will go to Google and the 2% to WuBook, but you'll find everything together with your payments in your WuBook account. With this model, both the Pay Per Stay button (with commission) and the Free Link button (no commission) appear on the Google side. The guest can choose which one to use. The one in the foreground will be the one with commission. For example:

  • Free Booking Link Only: only the Free Link button (no commission) appears on Google. Therefore, you will pay no commission, neither for Google nor for WuBook. But in this way you will have less visibility on Google, because the button "official site" will not appear immediately, but only below, among the other options:

Where can the business model be set up?

By default, the first business model is already active: the Pay Per Stay with commission. If you wish to activate the Free Booking Link Only model, you must request it to our Support. It is not possible to proceed independently.

What to check before proceeding

  • You must already have an account on Google My Business, where you only enter information about your property.
  • On Google side, the property type must always be Hotel or another one supported by Google, because Google does not support apartments and other categories. At the end of this article, you'll find the list of supported property types (at point 5).
  • If you already have another service active on WooDoo (e.g. Channel Manager), then it is not necessary that the Booking Engine is ON. The important thing is that it is configured (images, descriptions, prices, etc.), since guests from Google will land on the WooDoo Booking Engine.
  • The information of the property entered on Google must match perfectly with that entered in WuBook. You can find more details in point 2, "Business Information Control".
  • To enable Google, you must have a deposit of 100€ at least or a Credit Card as a payment method in your WuBook account.
  • Remember to enable all the countries in which you want your property to be bookable on Google, otherwise you may not be visible in some countries.

What to know before proceeding

  • The charging of commissions by Google follows the CPA model: commissions will be charged at the guest's check-out for all reservations that were still confirmed at the check-in date.
  • If the reservation is canceled before the Check-OUT date, also the commission will be canceled.
  • If in the WooDoo Online Reception you have enabled the DEFERRED or FREE reservation model, the reservations with status "waiting for approval" will be considered confirmed (not cancelled). Please note that if on WooDoo you leave a Google reservation with status "waiting for approval", it will still be counted as confirmed for Google commission purposes.
  • Discount codes cannot be used when the Online Reception is reached from Google.
  • Google has a tracking time of 3 to 5 days. Therefore, when a reservation is cancelled during this time period, a trace is left in Google's systems and the reservation will still be received through Google.
  • Google takes from WooDoo rooms images and descriptions (which you configure at Sales>Contents), and also cancellation policies (only default ones, not those with custom text).

How to enable Google?

Google activation is done from WooDoo and is very simple. Let's take a look at the steps to follow.

1. Subscription in WooDoo

At the following WooDoo menu, you need to click on the "Subscribe" button:

↳ Useful Link: WooDoo > Metasearch > List > Google

NOTE: As mentioned above, remember that in order to enable it, you must have a Credit Card as a payment method, or a deposit.

↳ Useful Link: Finance > Payment Method

☞ Docs: Pre-buy of services

2. Business information control

By default, we will send Google the information about your property that you entered in the following menu:

! ATTENTION: As mentioned above, the property information entered on Google must match perfectly with the information entered on WuBook in this page.

↳ Useful Link: Administration > Properties > Property Information

3. End

You have now correctly activated Google, all you have to do is wait! The technical activation time to appear in Google's media is about 3 weeks. This is because Google updates the inventory of enabled properties every 10 days.

However, if after 10-15 days you realize that you are still not visible on Google, you can contact our support team for a check. But first, please check all the information above under "What to check before proceeding".

How to disable Google?

If you want to disable Google, you can proceed in WooDoo. You don't need to do anything on Google. In WooDoo, in the same section where you enabled it, just click on the "Unsubscribe" button.

NOTE: You will find the button to deactivate Google only after at least 2 months of subscription. If you want to disable it before 2 months, please contact our Support.

List of property types supported by Google

On Google side, the property type must always be Hotel or another one supported by Google, because Google does not support apartments and other categories. Therefore, for the connection between Google and WooDoo to be successful, you need to set one of the following types on Google.

The category HOTEL is accepted and also its subgroups:
Resort hotel
Extended stay hotel (Aparthotel)
Guest house
Bed and breakfast
Farm stay
Japanese Inn
Mountain hut
Capsule hotel
Love hotel
Camping cabins

On the other hand, the category VACATION RENTALS is NOT accepted and nor are its subgroups:
Country house
Holiday cottage
Holiday village
Log cabin
Studio apartment

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