Tripadvisor Metasearch

Tripadvisor is one of the best known metasearchers. It collects feedback from guests and offers a price comparison service. It also allows you to show a booking engine partner.

WuBook is a TripAdvisor Certified Premium Partner, through Fount technology allows you to offer access to your online reception directly from the TripAdvisor portal.

☞ Docs: Online Reception

☞ Docs: Fount Technology

The activation must be done directly on TripAdvisor through the TripConnect program configuration (WuBook must be specified as IBE Provider). It provides 2 possible commercial formulas:

  • TripConnect CPC (cost per click)
  • TripConnect Instant Booking

Web: Tripadvisor - TripConnect™

Besides the activation of the fount with the configuration of geographical and generic information, no other configuration is required WuBook side. The activation must be done totally TripAdvisor side, which will automatically send to WuBook the list of properties that join the campaign. The same will happen in case of deactivation TA side: Wubook will automatically detect the disabling of the service.

↳ Link : WooDoo > Fount > Geographical Information

↳ Useful Link : WooDoo > Fount > Info

! ATTENTION ! WuBook cannot break the connection with TA. If you want to interrupt your TripConnect campaign you have to do it from your TA account, otherwise TA could continue to charge you for the service!

The cost on the WuBook side is 1€ per reservation entry through the online reception opened by TripAdvisor. This cost must be added to the cost on the TripAdvisor side.

TripConnect CPC

It is the simplest promotional model. Every time a TripAdvisor user clicks on your offer, he/she is automatically redirected to your WuBooK direct booking page, generating a cost, the "Cost Per Click", which sets TripAdvisor.

Here are the links to activate the TripAdvisor side:

Tripconnect Instant Booking (only for USA and UK)

Instant Booking allows TripAdvisor web surfers (only those who connect from USA or UK) to make reservations in a property without having to leave the site; the user pays directly on TripAdvisor but it is as if the reservation was made by the online reception of WuBooK.

Here are the links for activation and configuration on TripAdvisor:

! ATTENTION ! It is necessary that the data present on WuBooK are the same data entered on TripAdvisor: the name of the property, the address and all other details must be identical in both sites. Remember that TripAdvisor updates its database once a day.

If the prices you provide are not competitive enough compared to other distribution channels that your property uses, your rates may not be displayed in the "Book on TripAdvisor" search results.

Web: The Ultimate Instant Booking Performance Guide


WuBook fount allows connection only for those who offer rooms, for those who offer apartments there is no connection to the relevant TripAdvisor service.

How to take advantage of WuBook partnership with Metasearch?

Can we get more visibility or more bookings from Metasearch as TripAdvisor?

So, how to stand out is the question we should make to ourselves and for which I will try to share few tips.

TripAdvisors offers 3 new services

TripAdvisors offers 3 new services

By talking with our collegues at TripAdvisor, we realize they offer 3 main new services which can boost your revenue in 2020:

  • Sponsored Placements
  • Sponsored Placements Direct
  • Business Advantage

Here below we will give a quick insight of each service you have at your disposal.

We also want to remove any commercial friction you may see on participating to these programs and, in agreement with TripAdvisor itself, we have the opportunity to give you PROMO CODES as follows:

  • 10% off 1 month of sponsored placements


  • 1 month free trial of Business Advantage:


Simply specify these codes at the moment of the registration in TripAdvisor and you will have benefits as described above.

So, let’s discover together what are the new features TripAdvisor put at your disposal for 2020.

1. TripAdvisor Sponsored Placements

According to TripAdvisor, 74% of travelers who go on to book directly on a hotel website visit Tripadvisor at some point along their planning journey.

Sponsored Placements is the chance to get more visibility on the website of Tripadvisor, showing up with your accommodation listing ads, right in front of a guest looking for a place to stay in your area. This is basically an increase of visibility for your business, similar to Google Ads but in the results page of TripAdvisor.

Sponsored Placements does not impact any ranking on the site but put your property listing in high visibility above search results.

It works easily for you as a partner because you can quickly start using it through a really fast and intuitive onboarding process. Moreover, once campaigns are set up you will be able to monitor performances (impressions, clicks, booking referrals and so on) and get reported.

TripAdvisor support team will be always available to help and give you useful tips.

@ Web: Discover TripAdvisor Sponsored Placements

2. TripAdvisor Sponsored Placements Direct

Enhancing Sponsored Placements is possible with WuBook. You can add a Direct Link to make visitors book a room straight from the ads, being more visible through a sponsored positioning.

This means that you are right in front of the visitor when he is browsing TripAdvisor platform looking for an accommodation. In this way you can provide him a targeted price with a simple link to a specific offer.

We believe this option is really attractive and it is also a nice opportunity to increase your revenue and convert the higher traffic into real reservations.

@ Web: Discover TripAdvisor Sponsored Placements Direct

3. TripAdvisor Business Advantage

This option is a set of considerable and premium features you can unlock to enhance the value of your TripAdvisor account. It also allow to better understand how to improve and better positioning your business in TripAdvisor researches among the competitors.

With Business Advantage you can unlock a set of data (like guest contact data, search links, etc.) to streamline your connection to new guests who are constantly visiting Tripadvisor researches among the competitors.

Not only does Business Advantage give exclusive access to analytics, but it also allows you to post your direct website link, phone number and email on Tripadvisor to help travelers book with you directly, promote special offers to stand apart from competitors, and have access to tools to help enhance your profile page.

@ Web: Discover TripAdvisor Business Advantage


As you know, Wubook is a Premium Connectivity Partner of TripAdvisor and we allow you to offer your rooms on their website with the aim to increase the number of direct reservations, boosting your revenue and optimising the online presence of your accommodation.

The simple fact of being listed with your “Direct Book” option through Instant Booking of TripAdvisor is the minimum you should do, as for taking part of the market competition.

But simple technical connectivity is just a commodity and we want you to understand that the management of your visibility and distribution involves a committment from your side to make it work and generate together a better product.

As always our account managers are at your entire disposal to help you set up and understand how all these new products are working.

☞ Docs: Support request

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