ZaK - Google Metasearch

    What is it?


    Google Hotel Ads is Google's hotel search engine, allowing you to display your property's profile on various Google media.

    To launch your Google Hotel Ads campaign, you can create a direct integration that will allow Google to manage the campaign on your behalf.

    Through certified Google Partners, such as WuBook, you will be able to provide Google with your hotel's rates and availability directly from Zak, which will then be highlighted on the web search giant.


    The cost of Google through ZaK is the same as a channel (which varies depending on how many channels you have connected).

    How is the data displayed on Google?

    Free Booking Link: with this model, the “official website” button is displayed under “All options.”

    Example:




    Requirements before you proceed


    • You must already have an account on Google My Business, where you only enter information about your property. Make sure that WuBook is listed as the Provider in the Settings section.
    • You must subscribe to ZaK's Online Reception.
    • The property information entered on Google must match the information entered in ZaK. You can find more information in point 2, “Checking Information”.
    • On Google, the property type must always be Hotel or another supported type. You can find the list of supported types at the bottom of the page.

    Useful info

    • Discount codes cannot be used when booking through the Google interface.
    • Google has a tracking period of 3 to 5 days. So, when you cancel a reservation, it will still be tracked by Google during this time and the reservation will still be received through Google.
    • If you wish, you can enable products/rates for Google that are different from those in the Online Reception.
    • Within the channel, in the INTRO section, you will find a link to check how the Online Reception appears to those booking through Google:

    How to activate Google?

    Let's now take a look at each step to follow in ZaK to add and configure Google.

    1. Add the channel


    First, you need to add the channel by clicking on the + in the following menu:

    ↳ Useful link: ZaK > Sales > Channels > Add new channel




    Once added, click on the channel name to enter it. At this point, click on the “CONNECT” button:


    You will be redirected to the INTRO section, where you will find general information about Google.


    2. Check property information


    By default, we will send Google the information about your property that you entered in the following menu, i.e. the property name, address, and coordinates (latitude and longitude):


    ↳ Useful link: Administration > Properties > Property information


    If you have multiple properties and need to enter different addresses, you can edit the information in the Google channel in the “OPTIONS” section. At this point, this will be the information we send to Google:



    3. Enable rooms and rates


    Now, in the PRODUCTS section, you can add all the products and rates you want to sell on Google. Select them and add them one at a time:



    The enabled products will be displayed below in blue. This way, ZaK will start updating that room/rate on Google.

    At any time, if you deem it necessary, you can quickly close the sale by clicking on the icon:



    4. Done

    At this point, you have finished configuring ZaK. You will need to wait about a week for your property to become visible and bookable on Google.


    How to deactivate Google?


    To disable Google, simply delete the channel in ZaK (from the Sales>Channels menu) by clicking on “remove.” Also remember to suspend the campaign with Google itself.



    What should I check if Google isn't working?


    • Is the property information entered in WuBook identical to the information entered on Google? Have you also included the coordinates? (see point 2)Is WuBook set as the Provider in your Google profile settings?
    • When did you enable the channel? Have you waited at least a week?
    • Is the channel in ZaK active or paused/suspended?
    • Is ZaK's Online Reception subscribed?


    List of property types supported by Google


    As mentioned above, Google does not support all property types. Therefore, in order for the link between Google and ZaK to work properly, one of the following property types must be set on the Google side.

    • The HOTEL category is accepted, as well as its subcategories, namely:

    Motel

    Resort

    Inn

    Extended stay hotel (aparthotel)

    Guesthouse

    Bed and breakfast

    Farm stay

    Hostel

    Dharamshala

    Japanese inn

    Mountain refuge

    Capsule hotel

    Love hotel

    Camping


    • However, the category VACATION RENTALS and its subcategories are NOT accepted, namely:

    Apartment

    Bungalow

    Lodge

    Chalet

    Cottage

    Country house

    Gîte

    Vacation cottage

    Vacation village

    House

    Houseboat

    Log cabin

    Studio

    Villa

    Tags
    fount metasearch google commission program google
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