ZaK - Canal Google

Google Hotel Ads es el buscador de hoteles de Google, que te permite mostrar el perfil de tu propiedad en diversas plataformas de Google.

Para lanzar tu campaña de Google Hotel Ads, puedes crear una integración directa que permitirá a Google gestionar la campaña en tu nombre.

A través de socios certificados de Google, como WuBook, podrás proporcionar a Google las tarifas y la disponibilidad de tu hotel directamente desde Zak, que posteriormente se mostrarán en el gigante de las búsquedas web.

El coste de Google a través de ZaK es el mismo que el de un canal (que varía dependiendo de cuántos canales tengas conectados).

¿Cómo se muestran los datos en Google?

El botón "Sitio web oficial" se mostrará en "Todas las opciones".

Ejemplo:



Requisitos antes de continuar


  • Debes tener una cuenta en Google My Business, donde solo ingresarás información sobre tu propiedad. Asegúrate de que WuBook aparezca como proveedor en la sección Configuración.
  • Debes suscribirte al Motor de Reservas de ZaK.
  • La información de la propiedad introducida en Google debe coincidir exactamente con la de ZaK. Puedes encontrar más información en el punto 2, «Comprobación de la información».
  • En Google, el tipo de propiedad siempre debe ser Hotel u otro tipo admitido. Puedes encontrar la lista de tipos admitidos al final de la página.

Información útil

  • Discount codes cannot be used when booking through the Google interface.
  • Google has a tracking period of 3 to 5 days. So, when you cancel a reservation, it will still be tracked by Google during this time and the reservation will still be received through Google.
  • If you wish, you can enable products/rates for Google that are different from those in the Online Reception.
  • Within the channel, in the INTRO section, you will find a link to check how the Online Reception appears to those booking through Google:

¿Cómo activar Google?

Veamos ahora cada paso a seguir en ZaK para agregar y configurar Google.

1. Add the channel


First, you need to add the channel by clicking on the + in the following menu:

↳ Useful link: ZaK > Sales > Channels > Add new channel




Once added, click on the channel name to enter it. At this point, click on the “CONNECT” button:


You will be redirected to the INTRO section, where you will find general information about Google.


2. Check property information


By default, we will send Google the information about your property that you entered in the following menu, i.e. the property name, address, and coordinates (latitude and longitude):


↳ Useful link: Administration > Properties > Property information


If you have multiple properties and need to enter different addresses, you can edit the information in the Google channel in the “OPTIONS” section. At this point, this will be the information we send to Google:



3. Enable rooms and rates


Now, in the PRODUCTS section, you can add all the products and rates you want to sell on Google. Select them and add them one at a time:



The enabled products will be displayed below in blue. This way, ZaK will start updating that room/rate on Google.

At any time, if you deem it necessary, you can quickly close the sale by clicking on the icon:



4. Done

At this point, you have finished configuring ZaK. You will need to wait about a week for your property to become visible and bookable on Google.


How to deactivate Google?


To disable Google, simply delete the channel in ZaK (from the Sales>Channels menu) by clicking on “remove.” Also remember to suspend the campaign with Google itself.



What should I check if Google isn't working?


  • Is the property information entered in WuBook identical to the information entered on Google? Have you also included the coordinates? (see point 2)Is WuBook set as the Provider in your Google profile settings?
  • When did you enable the channel? Have you waited at least a week?
  • Is the channel in ZaK active or paused/suspended?
  • Is ZaK's Online Reception subscribed?


List of property types supported by Google


As mentioned above, Google does not support all property types. Therefore, in order for the link between Google and ZaK to work properly, one of the following property types must be set on the Google side.

  • The HOTEL category is accepted, as well as its subcategories, namely:

Motel

Resort

Inn

Extended stay hotel (aparthotel)

Guesthouse

Bed and breakfast

Farm stay

Hostel

Dharamshala

Japanese inn

Mountain refuge

Capsule hotel

Love hotel

Camping


  • However, the category VACATION RENTALS and its subcategories are NOT accepted, namely:

Apartment

Bungalow

Lodge

Chalet

Cottage

Country house

Gîte

Vacation cottage

Vacation village

House

Houseboat

Log cabin

Studio

Villa

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